Project Info

We created a brand identity for the UK’s 1st apéritif

The challenge here was to create a look and feel that was inspired by the vibrant apéritif cafe culture and develop it in a way that felt like a modern take on ‘quintessentially British’.

The simplified rolling hills and way-finder, with the vibrant hit of colour and perfect summer sunset moment, helps the consumer connect with the countryside that the exquisite ingredients have come from.

We have used different colours and sun positions with the other products to connect the consumer with the moment of consumption for each liquid. When the range is lined up together it gives the sense of the sun moving through the sky from dawn until dusk.