Project Info

A ‘Bourn’ is a small stream that flows intermittently or seasonally and in this case, the representation of constant business cash flow.

We created a wordmark inspired by the curvature of stream meanders, stripped back to its simplest form to represent the simplicity provided by the bourn tools and this constant cash flow as a result.

We created a vibrant identity composed of geometric river and directional flow graphics that appeared to be constantly flowing through each media touchpoint it was applied to a visual representation of this constant cash flow benefit.