Project Info

Napiers has become one of the UK's leading names in complementary and natural health care… They needed a strong brand identity to reflect this.

We created a new bold and impactful style, with a stronger relationship between products, in order to strengthen brand impact across all mediums.

It was important to us to have a product by product design approach without losing that sense of being part of the Napiers family. Fun and engaging vintage style illustrations were developed to champion the key ingredients and give each remedy its own personality and individual method of expressing product benefit.