One of the UK’s leading live bacteria supplement brands
Good health starts with the gut
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The awareness of gut health has grown hugely over the past 10 years. Taking into account the broadening market space, Probio7 recognised the need to refreshen up their brand and packaging to resonate with younger generations
Project Info
Moving from old-to-new. We wanted to develop a younger, more vibrant TikTok inspired pack style with healthy gut bacteria at the centre of it all. The main challenge was how to do this without completely losing recognition with existing customers. We did this by retaining the vitality figure in the centre of each pack. Varying dynamic geometric shapes represent our healthy bacteria, using vibrant colour to get across the activeness of the good bacteria inside.
All in all a fun design that works well on shelf and on screen.
Discipline
Rebranding
Packaging
Logo
Website
Social
Health & Wellbeing
